Every business, no matter how small, needs to advertise to attract new business. However, you don’t need to employ a marketing department to come up with ideas for you. Here are four simple techniques which could help grow your customer base.
In this digital age we are constantly bombarded by messages and advertising via television, radio, email, Facebook and Twitter, amongst others. We filter all this information, picking out what may be relevant to us and our lives and deleting the rest, either mentally or literally.
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The Advertising Association, in partnership with Warc, publishes the AA/Warc Expenditure Report, a comprehensive, quarterly review of advertising spend on all major UK media.
The Expenditure Report contains quarterly data going back to the early 80s.