Does your advert include a Call To Action?

What is a Call To Action you may ask?

Well by definition, in marketing, a call-to-action (CTA) is an instruction to the audience to provoke an immediate response, usually using an imperative verb such as “call now,”

Print advertising may not be as sexy and exciting as advertising via new media and television, but does that mean it is less successful?

Here are 8 stats taken from the 2015 Magazine Media Factbook which may surprise you:

In this increasingly competitive world small businesses need to keep on top of their marketing.

Link Directories are experts in this field. We have vast experience in print media and can supply all the services and products you would expect including:

Despite this being the Google Age, local magazines are still thriving and recognised as a valuable advertising medium. So how and why do they still work so well?

People continue to announce the death of print newspapers. The Independent, launched as a UK newspaper in 1986, has announced that it will cease print publication this month.

Fingers crossed – Summer is just around the corner. The schools break up next month, and we are all starting to think about our Summer holidays, hopefully spending more time outside in our gardens, holding BBQs and Summer picnics.

It is always important to get promotions tied in with topical dates and anniversaries. Here is a brief schedule of some of those coming up in the next three months:

These days being in business is all about building relationships. Trust is a huge factor when it comes to making a purchase, whether that be for having a new lock fitter, purchasing a new kitchen or bathroom, having new windows, having their garden landscaped or an extension built on the house.

Despite the rise in internet advertising, there is still a vibrant market for print advertising, especially if it is locally related.

Here are three simple ideas to help your print marketing to maximise its impact.

At long last it looks like the better weather is on its way and you can start gearing up for your summer promotions.  Here are some dates you might want to bear in mind:

Mon 6th June         Schools first day of term*
Tue 7th June          Ramadan begins

It all started ten years ago as a business idea whilst Sarah Gerken was on maternity leave.

Now The Link Directories has grown into Gloucester’s leading local set of independent directories, linking local businesses with the local community and publishing Abbey-Link, Hucclecote Link and Tuffley Link.

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