The festive season is over and it’s back to business.

January is a time of year where we all start to think about where we would like our business to go in the next 12months.

When it comes to small businesses where you may be a sole trader, you and the business are one and the same, at least as far as marketing to the public is concerned.

There is no way of avoiding it – you are going to have to do some selling.

Now I know a lot of people shy away from the very idea of marketing but with a small business there is simply no getting away from it.  Here are a few ideas to help you along the way.

I hear a lot of people saying that social media has replaced print advertising and marketing. I’m here to tell you that not only is that not the case but in fact they make a damn fine team!

Can you believe it’s December!
Where did 2016 go?
How has the year been for you? Have you met your targets and goals for the year?
Have you thought about what you could improve and implement for next year?

This is a great time of year to start to think about your deadlines for next year.

It has been said before, but the best part of working for yourself is that you are your own boss, and the worst part of working for yourself is that you are your own boss.

As you know, each quarter we announce the winner of the FREE advert with Link Directories.

This quater's congratulations goes to our winner, Lucy Hatch.    Lucy specialises in Child tuition including English from Primary to GCSE and Grammar entrance tests.

You can’t put it off any longer – Xmas is coming! These are some important dates to think about for your promotions for the next three months:

Fri 16th Dec Schools break up for Xmas*
Wed 21st Dec Winter Solstice
Sat 24th Dec Xmas Eve
Sun 25th Dec Xmas Day

Time to put away your sun tan lotion and dig out the scarves and woolly hats. The kids are going back to school and here are some important dates to think about for your promotions over the next three months:

George Orwell in an essay in 1946 encouraged all his fellow writers to use short words rather than long words whenever possible.

It pays to keep things simple when composing advertising and marketing material.  You are not going to be impressed if I start using technical terms or industry speak to describe whatever it is I am trying to explain to you.  It is far better that I use everyday language and short words in concise sentences.

Does your advert include a Call To Action?

What is a Call To Action you may ask?

Well by definition, in marketing, a call-to-action (CTA) is an instruction to the audience to provoke an immediate response, usually using an imperative verb such as “call now,”

What’s the main ingredient to a successful business…….customers!

In order to achieve business success, we need to have loyal customers. Did you know that businesses have a 60 to 70% chance of selling to existing customers, while making a sale to a new customer can be anywhere between 5 and 20% success rate. Most sales are done on a Know, Like and Trust Factor. So, it’s vital that we build relationships with our customers in order to help our business become successful.

Print advertising may not be as sexy and exciting as advertising via new media and television, but does that mean it is less successful?

Here are 8 stats taken from the 2015 Magazine Media Factbook which may surprise you:

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