I find it is often that case that whenever any form of new media makes an initial big splash a death is announced – television will make movies obsolete, for example. Hence the announcement by the pop group Buggles that music videos will mean the end of radio.
Motivational speaker, Jim Rohn, famously said that “We are the average of the five people we spend the most time with.”
I wonder if you have ever thought about this – have you ever wondered why some businesses succeed and others seem to constantly struggle?
Deadlines – some people love them and use them to get their work done efficiently. Others simply hate them.
One of my favourite quotes is from Douglas Adams, author of The Hitchhiker’s Guide to the Galaxy. “I love deadlines. I love the whooshing noise they make as they go by.”
When it comes to small businesses where you may be a sole trader, you and the business are one and the same, at least as far as marketing to the public is concerned.
There is no way of avoiding it – you are going to have to do some selling.
Now I know a lot of people shy away from the very idea of marketing but with a small business there is simply no getting away from it. Here are a few ideas to help you along the way.
Spring is on the way and it’s an ideal time to tie in a promotion with one of the many notable dates. Here is a brief schedule of some of those coming up in the next three months:
Wed 1st March St David’s Day & Ash Wednesday
Fri 17th March St Patrick’s Day
Sun 26th March Mother’s Day & Daylight Saving Time starts
Can you believe it’s December!
Where did 2016 go?
How has the year been for you? Have you met your targets and goals for the year?
Have you thought about what you could improve and implement for next year?
This is a great time of year to start to think about your deadlines for next year.
It has been said before, but the best part of working for yourself is that you are your own boss, and the worst part of working for yourself is that you are your own boss.
You can’t put it off any longer – Xmas is coming! These are some important dates to think about for your promotions for the next three months:
Fri 16th Dec Schools break up for Xmas*
Wed 21st Dec Winter Solstice
Sat 24th Dec Xmas Eve
Sun 25th Dec Xmas Day