I am always being asked for ways that small businesses can improve their marketing.  Here are five that are simple and straightforward and can help you grow your business in 2018.

1.    Keep it Local.  The further afield you go the greater the risk you run of spreading your marketing too thinly.  Local marketing keeps costs manageable and allows you to react quickly to any new localised trends or fluctuations.

2.    Access Free Marketing.  Yes, I’m talking about social media.  Every small business needs to engage with these.  It will take up some time thinking what to write but don’t forget it doesn’t cost you a penny.  Make friends on Facebook and Twitter and let them spread the word, doing your marketing for you.

It won’t be long before that Coca Cola truck is rolling and the John Lewis ad is tugging at our heart (and purse!) strings: Christmas is coming!  

Here are some of the important dates to think about for your promotions over the next three months:

Fri 15th Dec        Schools break up for Xmas*
Thu 21st Dec         Winter Solstice
Sun 24th Dec        Xmas Eve
Mon 25th Dec        Xmas Day
Tue 26th Dec        Boxing Day
Sun 31st Dec        New Year’s Eve
Mon 1st Jan        New Year’s Day
Tue 2nd Jan        New school term begins*
Sat 6th Jan        FA Cup Third Round weekend

Never mind spring cleaning at home, even the smallest of businesses can benefit from decluttering your office.  I am convinced that a tidy workplace gives you peace of mind and can lead to more productivity.

Start with these five easy steps:

1.    Get your filing system right.  Take a good look in your filing cabinet.  Do you really need all that paper?  Be ruthless and throw out what you don’t need.  Then archive what you need to keep but don’t need to hand.

Have you ever wondered why so many articles, blogs, videos and newsletters feature lists?

The simple answer is because they are very popular. But why?

One of my recent blogs was titled ‘9 Top Tips to Creating a Great Advert’. Someone reading that phrase is not going to expect an in depth article delving onto the intricacies of how advertising strategies work. They expect a list of nine straight forward bite-sized ideas that they can easily take on board. Quickly.

Lists attract people because they can be read fast and may provide a simple solution or answer to a problem.

Additionally, they have the advantage of being very easy to share. This makes them ideal for marketing by email or social media. Messages that include a list in the subject line are proved to be opened more often than those without.

We all know that first impressions count, and we only get one chance to make that first impression.

It used to be that the spelling on your CV had to be accurate, now a days a decision can be made as to whether someone wants to do business with you, based on how they see you online.

I understand why a lot of people have the perception that young people don’t read these days.  However, it is simply not true, especially with regard to magazines.

The 2016/17 Magazine Media Factbook published in the United States found that 91% of Americans read magazines.  Not only that, the number rises to 94% for adults under 35 and 96% for adults under 25.

The report also found that the average person aged 18 to 25 read more than ten issues in the last month and the top 20% of that age group read more than 22 issues.

It concluded that print magazines reached more teens and young adults than the top 25 primetime TV shows and their content is trusted and more influential than that of TV, radio and the internet.

Never heard of content marketing?  You may not have heard the phrase but you’ve certainly seen it in action.

Every time you visit a website, be it for entertainment or news, you are engaging with content marketing.  It is the information you are accessing, what you are actually seeing and  reading.

The role of content marketing is to attract new clients, business leads, subscribers and sales and as such it is one of the most powerful weapons in your marketing armoury.

So that was the summer was it?  Writing this it feels like autumn already so we may as well pack the kids off to school and think about some important dates and interesting anniversaries for your promotions over the next three months:

The Hucclecote Link is celebrating 10 years of publishing this month and so we are celebrating!

10 years is a great achievement in business these days (in fact the Link Directories have been around almost 12 years which is even better) but it got me thinking…..
Why do some businesses succeed when others fail?

Here at the Link Directories we want to help you get the most out of your advertising and we want you to place adverts that will work for you and help to bring you in new customers. But for a lot of our customers who may not have advertised before, the thought of putting an advert together can seem daunting.

So we have put together our 9 Top Tips to help get you started and to help you create a great advert…

As we experience some sunshine, at last, you should be thinking about your new summer promotions.  Here are some of the important dates you need to remember:

Mon 5th June        Schools first day of term*
Sat 10th June        Cheltenham Food and Drink Festival weekend
Sun 18th June    Father’s Day

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