Despite the rise in internet advertising, there is still a vibrant market for print advertising, especially if it is locally related.
Here are three simple ideas to help your print marketing to maximise its impact.
1. Show customer satisfaction. It is well known that readers are responsive to adverts that show satisfied customers. However, this does not mean that they should all carry a picture of a smiling model holding your product. How about basing your advert on a positive customer review instead? A real life case study can be very effective in getting over the professionalism and friendliness of a company.
2. Before and after illustrations. Following on from the above, this is another way of illustrating a successful case study. If you are a painter and decorator, for example, take a few snaps of how a room looks before you start the job and then repeat when you have finished. Voila! A first class example of how good your work is.
3. Incentives. Everyone likes a bargain and print advertising offers you the opportunity to extend any special offers to the readers. Perhaps you have a traditionally quiet time of year. Rather than twiddle your thumbs, why not place an ad offering reduced fees during that limited period?
If you want to get your advertising message across locally, Link Directories should be your first port of call. They can get your message out to 16,000 homes in the Gloucester area with their Directories. Not only that, they can deliver your promotional brochures, leaflets and flyers.