I saw a Facebook post last week that struck a chord. It read:

“Don’t use a big word when a singularly unloquacious and diminutive linguistic expression will satisfactorily accomplish the contemporary necessity.”

When you are writing content, whether it is for a blog, e-newsletter or sales brochure, be sure to keep your writing simple and to the point. People like to read short sentences.

Now I am not suggesting you use fewer words than are required, merely that you don’t use more words than you need.

Here is an example of what I mean:

At this point in time, there is no news.

Far better to say:

Currently, there is no news.

Long sentences lack clarity and impact, two important parts of effective marketing.

Ernest Hemmingway famously once produced a wonderfully effective short story by just using six words. Yes, I said a whole story in just six words. Here it is:

For sale. Baby shoes. Never worn.

Take inspiration from Hemmingway and keep your sentences short and to the point.

Pick out the fluff. Aim for clarity. Restrict your sentences to a single thought.

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