If you are looking for some quick and easy ways to increase the number of enquiries you receive and sales you achieve, I have got some tips for you.

1- Be there when they want you. This might seem a no-brainer but you would be surprised at the number of businesses who set their working hours by the strictures of their own industry and merely copy competitors, such as 9.00am to 5.00pm Monday to Friday. That is making life easy for yourself, not necessarily for your customers.

2- Flexible payment methods. It has never been easier for companies to accept payment via credit, debit or charge card and from services such as PayPal. Providing you factor any charges into your prices, these transactions won’t cost you anything.

3- Reverse risk. If you want customers to trust that you will deliver the service that you say you will, how best to convince them? Take away the risk. Offer an immediate 100% money back guarantee if they are not satisfied with what you do. This doesn’t suit every business as some may incur expenses along the way, but the principal is sound and you should look to adapt it to your industry.

4- Make contacting you as easy as possible. I often see contact forms on websites that simply ask for too much detail. The point of them is to encourage potential customers to contact you so all you really need is their name, email address and message. Nothing else. Why on earth would they want to give you a phone number or full address at this stage?

For information about advertising in the Link Directories, contact me, Sarah, on 01452 617040 or email me at This email address is being protected from spambots. You need JavaScript enabled to view it.

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