When done correctly, print advertising is a hugely advantageous marketing technique. Compared with digital adverts like banners or pop-ups, you can guarantee your printed advert will reach the hands of your targeted customers – without disrupting their online browsing!

For many businesses it’s been a long, few months. Waiting with bated breath for the next announcement confirming when they may be able to re-open. Thankfully the news came recently that from the 12th of April non-essential retail is planned to be re-opened, however, this will be confirmed on the 5th of April.

With the BOOM of Digital Marketing it would be easy to assume that print marketing is a thing of the past and is no longer an effective way to speak to your customers. The answer to the question “Is print marketing dead” will be met in the industry with a resounding “No.”

 

When we spend our hard-earned money, we want to be absolutely sure we are making an informed buying decision. That’s why as a business owner you need to ensure that you are providing all the information the customer needs to make a purchase.

Advertising is prominent in our daily lives, we see it at bus stops, magazines and even when browsing online. Why is it so prominent? It is because it is a fantastic way to boost your business.


Find out about advertising in The Link Directories.

Despite the start to 2021 being a national lockdown, that doesn’t mean we can’t have things to look forward to throughout this year.

We’ve put together a list of calendar events, national holidays and celebrations for you to put in your diary. As January is nearly at an end, we have decided to kick things off with February.

 

Link Directory's main purpose is to keep the community connected. Through this troubling time, we are here to help you promote your business throughout Gloucestershire.

When your busy running your business sometimes the last thing on your mind is promotion and advertising.


Finally, we are getting some dry days and it truly seems like Spring is on its way. It is also the time of year when there are a number of celebratory days, so let’s help put some smiles back on people’s faces.

This year has been a difficult one for us as individuals and in particular small business owners. Whether you’ve been running a business for over a decade or have recently started up your own venture, 2020 has brought about challenges that none of us have ever experienced in our lifetimes.


Because neuroscience has shown that print advertising makes a better impression on us than digital advertising, that’s why!

A recent webinar for the WTWH Media website confirmed that numerous studies have concluded that at a brain-chemistry level people process print content with greater engagement and focus than they do content viewed on a screen.

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