Link Directory's main purpose is to keep the community connected. Through this troubling time, we are here to help you promote your business throughout Gloucestershire.
Not only is using Link Directories a fantastic way to promote your business or service within the local community, but it is also affordable with a mass outreach.
Local advertising, especially during and after this pandemic will be hot property, as many people have opted to start their own businesses after being furloughed from their day job. As a local business, we have learnt from experience what will increase your awareness in the local community and print advertising is the way to go.
Print advertising not only works as a method of communication to those who see your advertisement in the Link Directories, but also encourages word of mouth advertising, which can result in your business booming through recommendations after using your service.
Finally, we are getting some dry days and it truly seems like Spring is on its way. It is also the time of year when there are a number of celebratory days, so let’s help put some smiles back on people’s faces.
Here are some of the significant dates coming up in the next three months:
Sun 1st March St David’s Day
Tue 5th March Shrove Tuesday
Wed 6th March Ash Wednesday
Tue 10th March Cheltenham Festival starts
Tue 17th March St Patrick’s Day
Sun 22nd March Mother’s Day
Sun 29th March Daylight Saving Time starts
Fri 3rd April School term ends*
Fri 10th April Good Friday
Sun 12th April Easter Sunday
I wonder if you, like me, are turned off by the majority of marketing we receive. The reason? It is dull.
If that is the case, then why do so many companies insist on pushing it at us? Three reasons:
1. Dull is cheap
2. Dull is easy
3. Dull is fast
I remember the Good Old Days of marketing. You might buy in a list of 10,000 potential customers. Then you would pay for the paper and printing to be done before employing a company to fold the brochure so they fitted neatly into an envelope. Finally you would pay for the cost of posting 10,000 pieces of mail.
That was a lot of expense so you would put a lot of thought into your message.
Because neuroscience has shown that print advertising makes a better impression on us than digital advertising, that’s why!
A recent webinar for the WTWH Media website confirmed that numerous studies have concluded that at a brain-chemistry level people process print content with greater engagement and focus than they do content viewed on a screen.
There are several reasons for this:
• Performance – print advertising, especially in the form of magazine ads, is recognised as an excellent way of producing results. In most criteria, it does at least as well as television and internet advertising and outperforms both in maximising return for investment.
• Permanence – television and internet ads are there and gone in an instant. Print advertising, however, is there every time someone looks at the page it is on. Magazines typically get passed around family, friends and work colleagues meaning that each time a print advert will be seen by somebody new.
• Credibility – a print publication that appears regularly with quality content builds a reputation as a credible, reliable source. As such, any advertisements that appear in the publication automatically have this credibility attributed to them by the reader.
• Engagement – watching television or listening to the radio are passive activities. Advertising may attract attention but may provoke negative reactions. How often do people put the kettle on during the ad breaks! If someone decides to read a magazine, however, this is a positive choice on their part. They have made a conscious choice to look at and engage with the articles and adverts in the publication.
I am not saying that small businesses should devote their advertising budget exclusively to print media, but it should still form an extremely important part of your planning.
I am sitting here with the light on in the middle of the day as the rain pours down outside. It could easily be autumn already so I am in the mood to be thinking about important forthcoming dates and anniversaries:
Mon 2nd Sept School term begins*
Thu 12th Sept Fifth Ashes Test between England and Australia begins
Fri 20th Sept Rugby Union World Cup starts
Mon 23rd Sept September Equinox
Sat 5th Oct The first ever episode of Monty Python’s Flying Circus aired on the BBC 50 years ago
Fri 25th Oct Last day before school half term holiday begins*
Sun 27th Oct Daylight Saving Time ends – clocks go back
Sun 27th Oct Diwali
Thu 31st Oct Halloween
I know you realise how important it is to have a website that looks good on a mobile phone. However, you may have heard that some sites are ‘mobile friendly’, whilst others are ‘mobile optimised’.
So what’s the difference?
Simply put, all mobile optimised websites are mobile friendly but all mobile friendly websites are not all mobile optimised. Let me explain further.
Mobile friendly describes the absolute minimum design that you should be using to engage with your mobile visitors. Typically, mobile friendly websites were originally designed for laptop and desktop users and are essentially a slimmed down version of those sites.
I have no doubt that you are well aware of the dangers that the internet can pose for us. There are the obvious ones, such as your lovely uncle the Nigerian Prince, but there are also plenty of scams that are more difficult to detect, especially if you are quickly scanning your emails at a busy time.
Here are some things to look out for to help you avoid scammers, phishing attempts and fake enquiries:
1. Fake phone numbers. An email asking you to call a premium rate number is an obvious ploy. These numbers usually have one of these prefixes: 0944/0843/0844. If you have any suspicions, Googling the number may well show up community websites whose members have been scammed.
It may well be that you studied for a degree at University or have worked in your current business from the ground up. You know your stuff and are not afraid to use technical language and acronyms.
The problem is that your audience, the people reading your copy on your website, will probably not have that wealth of knowledge. By using it, you run the risk of frightening them off.
Don’t forget it is your job to explain to the reader what you can do for them and why you are better than your competitors. If your website is full of industry jargon they won’t understand what you are saying and will move swiftly on.
Take a look at your website and ask yourself if an average member of the public would comprehend it. Better still, ask a friend who is not in the industry to read it and see if they understand it.
If the answer is no, then it needs rewriting using simpler language. Change the clichés, junk the jargon and abolish acronyms. Or at least spell them out fully.
That’s the football season finished and the May Bank Holidays out of the way – it must be nearly summer. Here are some key dates for you:
Mon 3rd June Schools first day of term*
Fri 7th June Women’s Football World Cup starts
Fri 14th June Cheltenham Food and Drink Festival weekend
Sun 16th June Father’s Day
Fri 21st June Summer Solstice
Mon 1st July Wimbledon Tennis begins
Sat 13th July Gloucester Carnival
Sun 14th July British Grand Prix, Silverstone
Tue 23rd July Schools last day of term*